Published on Nov 20, 2014 | YouTube
“A trip to a bakery always ends up delivering a cookie and a smile, but at a bakery run by Mike Brady and Dion Drew, the extra icing is its stated goal of also serving up a second chance. The recipe for the success of their enterprise includes a commitment to employing a range of chronically unemployed people, including former convicts and recovering addicts.
Mike, the President and CEO at Greyston Bakery, is building on the Bakery’s thirty year heritage as a model for social enterprise using entrepreneurship to address the issues of generational poverty in low income communities. Their manufacturing facility in Yonkers, NY serves as a force for personal transformation and community economic renewal. Greyston is best known for a 24-year relationship baking the brownies that go into Ben and Jerry’s Chocolate Fudge Brownie ice cream. Mike’s passion for social entrepreneurism and the use of business to solve social issues are fundamental to his work at Greyston Bakery. Mike is a business advisor to the American Sustainable Business Council (ASBC) helping to promote policies for a more sustainable economy.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.” – TEDInstitute